Can a brand new marketing campaign scale back the variety of youngsters drownings, poisonings, visitors deaths and different preventable fatalities?
The Los Angeles County Board of Supervisors voted unanimously Tuesday to launch a toddler security marketing campaign in April aimed toward decreasing the variety of there tragic fatalities.
Supervisors Hilda Solis and Janice Hahn beneficial ramping up efforts to teach mother and father.
“It’s completely devastating to listen to studies of youngsters tragically passing or getting harm resulting from preventable accidents,” Solis stated. “Our youngsters are our biggest asset, and collectively, we should look out for them and educate the adults who increase them and maintain them protected.”
There are numerous packages designed to boost consciousness of risks, and but 70 youngsters died of poisoning, drowned or have been killed in visitors collisions in Los Angeles County in 2013, the supervisors stated of their movement. Greater than 1,000 youngsters have been hospitalized for a similar causes that yr.
Outreach to oldsters is vital, Hahn stated, recalling her early childhood, when seat belts weren’t generally used.
“We’ll work to teach and lift public consciousness amongst adults on how we will maintain our most weak residents protected,” Hahn stated.
Work stays to be carried out to make sure that mother and father use automotive seats, put cell telephones away whereas driving and all the time be sure that their youngsters buckle up. And collisions involving automobiles and youngsters on foot or on bicycles — typically run over in their very own driveway — stay the main explanation for unintentional baby deaths, based on the Inter-Company Council on Youngster Abuse and Neglect.
The county will even concentrate on web security, gun security, bike helmets and protected sleep.
An aggressive public consciousness marketing campaign concerning the risks of co-sleeping with an toddler or leaving infants to sleep in a cluttered crib helped dropped the variety of these deaths by almost two-thirds, ICAN Government Director Deanne Tilton Durfee informed Metropolis Information Service.
Nevertheless, it stays the second main reason for unintentional baby deaths within the county — with 24 infants dying because of co-sleeping or unsafe sleep in 2015 — outpacing youngster abuse as a trigger, in line with ICAN’s preliminary numbers, set to be revealed in April.
“It’s the most preventable and most tragic solution to lose a younger life,” Durfee stated, including that youngsters underneath a yr previous and particularly these lower than 6 months previous are “extraordinarily weak.”
Mother and father typically fail to comprehend that they shift place greater than a dozen occasions as they sleep and may simply roll over an toddler sleeping in the identical mattress, she stated.
In the course of the board assembly, Supervisor Sheila Kuehl stated protected sleep is a very problematic problem within the homeless group, the place there have been “various toddler deaths.”
Kuehl stated cribs are sometimes obtainable in homeless shelters, however will not be available in motels the place homeless households use vouchers to pay for momentary quarters. And…